Group project
Conducted at The Sustainable Design School, Nice, France
Client Renault Borda viva
Date 2017
Contribute to improve communities' lives and empower women in India and Brazil by establishing a new range of products made from recycled materials.
This project is a partnership between The SDS, Renault and AZADI, a non-profit organisation supporting single women. As a team of fourteen students, from different years, we had to imagine and prototype a coherent range of automotive accessories and merchandising products, to convey AZADI project values and strategy, covering the two countries as manufacturers: Brazil and India.
The final work represents several ranges of products. Design keywords include ethic, innovative, smart, casual and authentic but not ethnic, recycled and recyclable.
![](https://cdn.myportfolio.com/6faa35c5-9a71-4996-9013-d4b13b944e15/ec48aeec-4f24-4d9d-8da3-22cf2da46668_rw_3840.jpg?h=ad83363a9829376d10e4c49533358f18)
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![](https://cdn.myportfolio.com/6faa35c5-9a71-4996-9013-d4b13b944e15/074a601a-9a4e-4e98-a1c6-fcd0923910a3_rw_3840.jpg?h=7a11b8f84991e63b2d0895ee433c32bd)
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![](https://cdn.myportfolio.com/6faa35c5-9a71-4996-9013-d4b13b944e15/1eac9cc8-9d85-4ae3-85b3-f18e1cfc309c_rw_1200.jpg?h=8d53dd91af7b7f1a19abcbff79d6861e)
![](https://cdn.myportfolio.com/6faa35c5-9a71-4996-9013-d4b13b944e15/a96b3350-1ca7-4288-86ec-e07b976ea169_rw_1200.jpg?h=105c69f7ffa4b7b2347520d8ac22b6d5)
https://www.associacaobordaviva.com
![](https://cdn.myportfolio.com/6faa35c5-9a71-4996-9013-d4b13b944e15/095dc960-6557-444a-b2da-88142d6d0c24_rw_3840.jpg?h=37b50252916cd5ce7a867198432978b6)
![](https://cdn.myportfolio.com/6faa35c5-9a71-4996-9013-d4b13b944e15/ba3ac840-6dee-48b9-a16b-2cea9fa95535_rw_3840.jpg?h=4b35ff75a23b946413ff51b38ceeddd4)
![](https://cdn.myportfolio.com/6faa35c5-9a71-4996-9013-d4b13b944e15/09bef197-ef4a-4d53-963a-5aeba0207b12_rw_3840.jpg?h=c67e08a634f834ccf40ef6945cea91db)
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