Group project
Conducted at The Sustainable Design School, Nice, France
Client Renault Borda viva
Date 2017
Contribute to improve communities' lives and empower women in India and Brazil by establishing a new range of products made from recycled materials.
This project is a partnership between The SDS, Renault and AZADI, a non-profit organisation supporting single women. As a team of fourteen students, from different years, we had to imagine and prototype a coherent range of automotive accessories and merchandising products, to convey AZADI project values and strategy, covering the two countries as manufacturers: Brazil and India.
The final work represents several ranges of products. Design keywords include ethic, innovative, smart, casual and authentic but not ethnic, recycled and recyclable.
https://www.associacaobordaviva.com
